Jennifer Lopez: The $300 million dollar Latin Diva that’s still looking.


You can call her J. Lo, Jenny from the block, or Jennifer Lopez.

Jennifer Lynn Lopez was born on July 24, 1969, In a small neighborhood called Castle Hill in the Bronx. At the young age of five she began taking singing and dancing lessons and pretty much flourished. Her parents obviously didn’t agree with her decisions to pursue entertainment as a career choice but her ambitions led her to take that risk.

She performed as a dancer in regional productions like Oklahoma and Jesus Christ Superstar. Lopez was unhappy because her current situation didn’t lead her to a solo career.

In the early 90’s she applied for a job for the show ” In Living Color” where she was one of the fly girls. This was her big break, she ended being the runner up for the part, but the dancer that was chosen could not commit to the role, so it was offered Lopez. Wow, what a break.

Lopez eventually ended up becoming a big movie actress and singer and starred in roles such as, Selena, Maid in Manhattan, Anaconda and Enough. Along with eight music albums.

Now this post isn’t about her career, but about her entrepreneurship. Even though she’s had more boyfriends than I have clean socks, the lesson is how she approached and establish a business empire.

Lopez is estimated to have a net worth of $300 million and salary of $20-$30 million per year according to

A list of her passive income streams as of to date.

  1. Album and song royalties.
  2. Jennifer Lopez Collection clothing line and accessories.
  3. Love and light fragrance.
  4. Glowing by JLo fragrance.
  5. Jennifer Lopez Home Collection (bedding, towels and luggage)
  6. Teeology T-shirt e-commerce
  7. Nuyorican Productions, Inc. is an American production company founded byJennifer Lopez and Benny Medina.
  8. Viva Móvil Latino Mobil company.
  9. NuvoTV. American television company geared towards Latinos.
  10. Endorsements with Loreal.

According to she’s planning to expand her empire to $1 billion in the tech industry to venture capitalists in Silicon Valley. Here’s the link.

What can you learn from this Latin Diva is probably one major thing and that is “invest in building assets.”

Remember she started from nothing and became something. I would say from the point where she began to pursue her career, it took around ten years or less to reach her status and wealth. She definitely had that passion and persistence. Her wealth is mostly built on business investments, not song royalties.

I’ll leave you with a quote from the great Napolean Hill

“The starting point of all achievement is desire. Keep this constantly in mind. Weak desires bring weak results, just as a small fire makes a small amount of heat.”

Napoleon Hill, author

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